OGDEN, Utah and MADISON, N.J. (March 19, 2015) – Better Homes and Gardens® Real Estate announced today its entry into Utah with the addition of real estate brokerage The Franklin Group to its rapidly-growing franchise network. The firm will now do business as Better Homes and Gardens Real Estate Franklin Group and will continue to serve the counties of Salt Lake, Tooele, Davis, Weber, Wasatch, Summit, Box Elder and Cache under the leadership of principal broker and CEO Marino Toulatos, along with co-owners Cathie McGregor Critchlow, Daren Gardner, Penny Stark and Shelly Russon.
“This addition of Better Homes and Gardens Real Estate Franklin Group marks yet another exciting milestone in our brand’s trajectory as we continue to expand to key markets,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “The brokerage’s longevity in the market, substantial influence and seasoned knowledge of the Utah lifestyle sets them apart from the competition and makes them a natural fit for our brand.”
As it has since its inception in 1993, Better Homes and Gardens Real Estate Franklin Group focuses on finding the right homes for its clients through the use of the latest technologies, including a customizable mobile app and website, as well as a transaction management system. The ownership team, with more than 100 years of shared real estate experience, now oversees more than 100 affiliated sales associates, spread throughout offices in Kaysville, Farr West and Ogden.
“We believe strongly that the Better Homes and Gardens Real Estate brand recognition, marketing support, unique culture and technology tools will help us reach next-level success for our buyers, sellers and real estate professionals,” said Toulatos, principal broker and CEO of Better Homes and Gardens Real Estate Franklin Group. “After understanding the brand’s bold, successful and forward-thinking ideals, our decision was easy — why would we not do this? Our leadership team makes it a point to be easily accessible, and now we have additional support behind us to create efficiencies and an additional driving force that will benefit all of our affiliated real estate professionals, and especially our buyers and sellers.”
The brokerage caters to a range of consumer segments, including first-timers, luxury, land and commercial, and aims to pair each client with a home that fulfills their desired lifestyle. The Utah team looks forward to welcoming more real estate professionals to its roster while continuing to serve current and future residents in the Rocky Mountain region.
For more information, please visit BetterUtahHomes.com.
About Better Homes and Gardens® Real Estate LLC
Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens® Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate® LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.
The growing Better Homes and Gardens® Real Estate network includes more than 9,100 affiliated sales associates and approximately 280 offices serving home buyers and sellers across the United States and Canada.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.
