Yesterday was launch day for our new brand. We made our debut at Inman Real Estate Connect in San Francisco. We had a great press conference to kick things off. Check out the link to the video of the Webcast that featured Sherry Chris, Alex Perriello, Gayle Butler, and our very first broker, Tom Wilkins.
Posted by Wendy Forsythe
Twas the night before launch–all the systems are in place,
Better Homes and Gardens Real Estate–is ready to enter the race.
The listings were all entered–online with great care,
Just waiting for consumers–to go and find them there.
The staff are all nestled–all snug in their beds,
Posted by Nicolai Kolding
On July 3rd, I proposed three floorplans for a residential sales office. I’ve taken all of the comments that followed into consideration and would like to offer up just one more plan:
There are very few people in our real estate and technology world who are recognized by their first name and “Rudy, the Social Media Guru” from Trulia is one of them. He sent me a message on Facebook a few weeks ago suggesting a visit so he could preview what we were working on at Better Homes and Gardens Real Estate LLC. We spent a few hours together Tuesday. Here is a video clip of his visit…
Posted by Wendy Forsythe
Whenever I meet with a manager or broker to discuss their growth plans and objectives, I always ask what their talent attraction strategy is. I often get a blank or somewhat confused look. Most brokers and managers are former agents, and one thing we are not known for is our diligent business planning and strategizing. So, it is no surprise that we carry that trait over into our growth plans when we become managers or brokers.
Some of you might know that part of our launch strategy involves Twitter. We have partnered with Joel Burslem and his team to Twitter at Inman Connect. I admit that, at first, I didn’t fully understand how Twitter worked and what the benefits were going to be. I became even more confused when suddenly a bunch of people sent me e-mails to let me know they were “following me” on Twitter. “How did that happen?” I asked myself.
Posted by Wendy Forsythe
I heard once that out of every 10 people we meet, we immediately like 2 of them, immediately dislike 2 of them, and are indifferent to the other 6. The next time you are in a room with 10 people, look around and test out this theory!
Have you noticed lately that weekday traffic is practically nonexistent and cars move at a snail’s pace on the weekend? Vacation season is here and commuters-turned-beachcombers are headed to the sandy shores or mountain-lake resorts for some R&R.
For many of us, planning for our summer vacation began in January. We searched Google and Yahoo for the perfect place to unwind some six months down the road. We had checklists for everything - what to do, where to eat, and what to bring. We even had a contingency plan just in case Mother Nature didn’t cooperate.
One thing that I do every day is to make sure I am working on building relationships. Real estate is a people-intensive business and could easily be argued that we are actually the business of fostering‘relationships’, as opposed to managing‘transactions.’ As a result, the most critical activity for real estate sales associates, managers and owners alike, is to strengthen their relationships. This applies to both business and personal contacts and needs to be worked on a daily basis. Whether prospecting for buyers, sellers, hiring a top producer, or zeroing in on an M&A opportunity, effective relationship-building is the key to continued success.
Posted by Jason Steele
In searching for a new place to live, my wife and I had a number of factors that were important to us aside from the obvious: price, taxes, lot size and beds/baths. The top three for us are schools, work commute and accessibility of public transportation.
Contributors
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Sherry Chris |
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Nicolai Kolding |
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Wendy Forsythe |
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Scott Schubiger |
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Robert Albanese |
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Jason Steele |
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Kevin Doell |
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Paulette Costa |